Launching Gold & Brown - Urban Culinary Trendsetter

Before Gold & Brown opened its doors, the foundation for its success was already being laid. Markus Mensch and his team began by conducting a detailed market analysis, identifying emerging food trends in the city and evaluating local consumer behavior. Based on these insights, the management team made a strategic decision to position Gold & Brown around a modern, in-demand food concept that aligned with current tastes.

Concept Creation, Staff Training & Full-Service Marketing for a New Restaurant Brand

The next phase involved the development of a customized culinary concept. Working with industry experts and the on-site team, Markus Mensch’s agency created menus that were not only trend-driven but also operationally feasible. Intensive training sessions, briefings, and internal documentation were developed to ensure consistency in preparation, presentation, and service.

Once the concept was finalized, a high-profile opening event was organized — fully handled by the Markus Mensch team. This included event planning, guest management, media relations, and influencer coordination. The launch created a strong buzz across the city and immediately positioned Gold & Brown as a new culinary hotspot.

To build on that momentum, a strategic social media campaign was launched, featuring a full photo and video production that captured the restaurant’s visual identity and atmosphere. A cohesive look & feel was developed, ensuring all marketing assets reflected the brand’s lifestyle-oriented positioning.

In-house, we developed and implemented customer retention processes to turn first-time visitors into loyal guests. Long-term marketing support included newsletter campaigns, paid ad management, and influencer outreach. Collaborations with local media, radio and TV stations expanded reach and generated ongoing press coverage.

Thanks to this comprehensive and hands-on approach — from concept to customer — Gold & Brown quickly evolved from a new opening into a recognizable, desirable brand, supported by systems, content, and strategy that continue to drive guest engagement and revenue growth.

‍