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Privacy Policy

Updated on: 15 August 2024

1. Introduction

This Privacy Policy explains how Markus Mensch Marketing LLC (“Provider”, “we”, “us”, or “our”) collects, uses, processes, and secures personal data when you visit or interact with our website. We are committed to protecting your privacy and ensuring that your personal data is handled in a secure and responsible manner in compliance with the GDPR and other applicable data protection laws.

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2. Summary of Data Processing

We process personal data for various purposes when you use our services. The types of personal data and processing purposes include, but are not limited to:

  • Analytics
    • Meta Events Manager: Collects browser information, email addresses, unique advertising device IDs (e.g., Google Advertising ID or IDFA), IP addresses, clicks, names, usage data, page views, telephone numbers, trackers, and transmitted data during service usage.
    • Google Analytics 4: Collects the number of users, usage data, session statistics, and tracker information.
  • Displaying External Content
    • Vimeo Video and Google Fonts: Process usage data and tracking information.
  • Protection Against Spam and Bots
    • Cloudflare Bot Management: Processes application executions, session counts, app starts, device motion recordings, custom events, operating systems, mouse movements, approximate city coordinates (latitude and longitude), browser information and history, county data, video view data, device logs, application information, interaction events, page events, session duration, session statistics, language, state, city, search history, keystrokes, touch events, and related tracker data.
  • User Communication
    • Contact Forms: Collects email addresses, gender, last name, company name, telephone numbers, first names, website information, and any additional information you provide.
  • Traffic Optimization and Delivery
    • Cloudflare: Collects various types of tracking data to optimize and distribute website traffic.
  • Platform Services and Hosting
    • Webflow & Ionos: Process various types of usage data and transmitted data during service usage as described in the respective privacy policies of these providers.
  • Tag Management
    • Google Tag Manager: Processes usage data and tracker information.
  • Managing Contacts and Messaging
    • CleverReach: Processes email addresses to manage contacts and send communications.
  • Advertising
    • Meta Conversion Tracking (Meta Pixel): Processes usage data and tracker information for advertising purposes.

For further information on opting out of interest-based advertising, please refer to the relevant section of our Cookie Policy where additional details are provided.

3. Data Controller and Contact Details

Data Controller / Provider:
Markus Mensch Marketing LLC
Building 11R-SH Commercial, Office no-11
Saih Shuaib 2 - DIC
PO Box - 12887
Dubai

Contact Information:

Please contact us if you have any questions regarding this Privacy Policy or if you wish to exercise your rights under data protection laws.

4. Categories of Personal Data Collected

We may collect and process the following categories of personal data:

  • Identity Data: First name, last name, gender.
  • Contact Data: Email address, telephone number, company name, and website.
  • Technical Data: Browser type, IP address, device identifiers (e.g., advertising IDs), operating system, and other device-related information.
  • Usage Data: Clicks, page views, session statistics, usage patterns, and data transmitted during service usage.
  • Location Data: City-level geographic data, latitude/longitude coordinates (city approximation), region, state, county.
  • Interaction Data: Details of your interactions with our website and third-party services (e.g., custom events, scroll behavior, touch events, mouse movements).

Additional personal data may be collected as provided by you via forms or interactions with our services.

5. Methods, Locations, and Security of Data Processing

  • Processing Methods:
    Personal data is processed using electronic systems or paper records in accordance with organizational policies and procedures that specifically support our data processing purposes. We and our appointed processors (such as hosting, technical support, and communication service providers) apply appropriate technical and organizational security measures to protect your data against unauthorized access, alteration, disclosure, or destruction.
  • Location:
    Data is processed at our headquarters in Dubai and at any other locations where our processors or partners operate. Depending on your location, your data may be transferred to a country other than your country of residence. In such cases, we ensure that the data protection measures in place meet the requirements imposed by applicable law.
  • Retention Period:
    Personal data is retained only as long as necessary to fulfil the purposes for which it was collected. Data may be retained for longer periods if legally required or if it is necessary for the performance of a contract, to protect legitimate interests, or until you withdraw your consent. Once the retention period expires, your data will be securely deleted.

6. Purposes and Legal Basis for Data Processing

We process your personal data for the following purposes:

  • To provide and maintain our website and its features.
  • To conduct analytics and understand usage patterns.
  • To serve and optimize advertising and marketing communications.
  • To protect against fraud, spam, and other malicious activities.
  • To manage and deliver content and external services (e.g., hosting, tag management).
  • To communicate with you regarding our services or respond to your inquiries.

The legal bases for the processing include:

  • Consent: Where you have provided explicit consent for specific processing activities.
  • Contractual Necessity: Processing is necessary for the performance of a contract to which you are a party.
  • Legal Obligation: Processing is required to comply with a legal obligation.
  • Legitimate Interests: Processing is necessary for our legitimate interests or those of third parties, provided that such interests are not overridden by your privacy rights.

If you have any questions about the legal basis for processing your personal data, please contact us.

7. Your Rights Under the GDPR

Under the General Data Protection Regulation, you have the following rights regarding your personal data:

  • Right to Withdraw Consent: If processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of processing based on consent before its withdrawal.
  • Right to Object: You may object to the processing of your personal data if it is based on a legal basis other than consent.
  • Right of Access: You have the right to request access to the personal data we hold about you and information about how we process it.
  • Right to Rectification: You may request corrections to any inaccurate or incomplete personal data.
  • Right to Restriction: You may ask us to limit the processing of your personal data.
  • Right to Erasure: You may request the deletion or removal of your personal data under certain conditions.
  • Right to Data Portability: You have the right to obtain your data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
  • Right to Lodge a Complaint: You may file a complaint with a supervisory authority if you believe your data protection rights have been violated.

To exercise any of these rights, please contact us using the information provided above. We will respond to your request as soon as possible and, in any event, within one month.

8. Additional Details on Data Processing

  • Cookies and Tracking:
    Our website uses cookies and other tracking tools to enhance your experience, analyze usage, and for advertising purposes. Details about our use of cookies are provided in our Cookie Policy.
  • Third-Party Services:
    We work with several third-party service providers who may process your data for specific purposes. These include analytics services (such as Meta Events Manager and Google Analytics 4), external content providers (e.g., Vimeo, Google Fonts), spam and bot protection (Cloudflare Bot Management), hosting and tag management (Webflow, Ionos, Google Tag Manager), contact management (CleverReach), and advertising solutions (Meta Conversion Tracking). Please review the privacy policies of these providers for more detailed information on their data processing practices.
  • Opting Out of Interest-Based Advertising:
    In addition to the opt-out mechanisms provided by individual services, you can find more information on refusing interest-based advertising in the relevant sections of our Cookie Policy.
  • System Logs and Maintenance:
    We and our service providers may collect system logs (such as IP addresses and usage patterns) for operational and maintenance purposes. This data is processed only as long as required for operational integrity and security.
  • Data Sharing and Disclosure:
    Your personal data may be shared with internal departments (such as administration, sales, marketing, legal, and IT) and with external partners (such as hosting providers, delivery companies, IT service providers, or communication agencies) as necessary to fulfill the purposes described herein. In all cases, we ensure that such parties maintain appropriate data protection standards.

9. Data Retention

Personal data is processed and stored only for as long as necessary to fulfil the purposes for which it was collected. Specific retention periods include:

  • Contractual Data: Data collected as part of a contractual relationship is stored until the contract’s full performance.
  • Legitimate Interests: Data collected for legitimate interests is kept only as long as necessary to satisfy those interests.
  • Consent-Based Data: If you have provided consent for longer retention, such data will be stored until you withdraw your consent, unless a legal obligation requires otherwise.

After the applicable retention period, your personal data will be irreversibly deleted. Consequently, data subject rights such as access, rectification, deletion, and portability may no longer be applicable once deletion has occurred.

10. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page and, where technically feasible, you will be notified by email or through our website before the changes take effect. We encourage you to review this Privacy Policy regularly, and the “Last Updated” date will reflect the most recent modifications.

If changes affect the legal basis on which you provided consent, we may be required to obtain a new explicit consent from you.

11. How to Exercise Your Rights

If you wish to exercise any of your rights under the GDPR or have any questions regarding our data processing practices, please contact us using the details provided below. We will process your request promptly, free of charge, and provide you with the legally required information or actions within one month.

Contact Details:
Markus Mensch Marketing LLC
Building 11R-SH Commercial, Office no-11
Saih Shuaib 2 - DIC
PO Box - 12887
Dubai

12. Additional Legal Information

  • Legal Measures:
    In cases where this website or its services are misused, we may process personal data to enforce our legal rights or to comply with legal proceedings.
  • Third-Party Information Requests:
    Should you require additional information regarding the processing of your personal data or information about specific third-party services used by our website, please do not hesitate to contact us.
  • Unspecified Inquiries:
    If you need further context or have questions regarding any aspect of data processing not covered in this Privacy Policy, please reach out using our contact details.

13. Definitions and Legal Notices

This Privacy Policy makes use of several technical and legal definitions. For further clarification regarding any terms used in this document, please contact us. Furthermore, the Privacy Policy is provided for informational purposes and does not affect your statutory data protection rights under the GDPR or other applicable data protection laws.

By using our website, you agree to the terms of this Privacy Policy and the processing of your personal data as described herein. For any clarifications or inquiries, please contact us at the information provided above.

This Privacy Policy forms an integral part of our website’s Terms and Conditions and is intended to ensure transparency and compliance with data protection regulations.